Search Engine Optimization
Search Engine Optimization or “SEO” as it’s commonly known, is a huge part of any modern business website. Potential customers seeing your company listed at the top of a Google search results page has been proven to increase business. When we design your website, we are here to help your business be the best that it can be, making sure the leading search engines are featuring your website at the top of their result page. We make sure these sites are able to access the right information by providing them with keywords and content that best represent you.
One of the key components of getting to the top of the results page is making sure that search engines know how to access the right information about a business when they “read” its website. It’s more than just having the right keywords, but making sure the correct information is there for SEO link building. With our web design team, we not only make sure that our sites get to the top of the results page, but they stay there with the kind of engaging content and backlinks that our clients’ potential customers are looking for.
Once a site has made it to the top of the search engine results pages, one of the key components of keeping it there is making sure the page stays relevant with the right kind of quality content. We help our clients produce the kind of regularly scheduled content that encourages user interaction. The more interactions clients have with the site, the better it is performing and the better of a match it’s perceived to be by the search engines. The content we design is compelling and “share worthy” which aids in creating backlinks for SEO.
When designing our websites we take a plethora of factors into consideration for making sure our client’s business stays relevant on the search pages. We target the best keywords for SEO that will bring a business to the forefront. By using the proper keywords, titles and URLs we are able to get a page where it needs to be. We are then able to collect data and perform a SEO keyword competition analysis to better target the words that are working. We can see the number of views the page is getting, as well as the customer interactions which all let us know how the page is performing.
Though it may seem that SEO keyword ranking is a simple process of compiling a bunch of words, there is a lot more to it than stringing together a series of related terms. Google and other search engines have invented technology that serves to fight “black hat” SEO content, or content that is low quality but high in relevant keywords. Their programs Google Panda and Google Penguin are there to ensure that their clients are getting quality information from their searches rather than slipshod material. At Circle City SEO we provide the quality content that lets consumers know that they’re working with a legitimate business.