Local Lead Generation
As an Indiana business, but a local Indianapolis web design company we know how important local businesses are to our community. We use our extensive SEO research to help cultivate more local lead generation. Through various forms of advertising on the internet, including Facebook and Google, we help clients bring more business into their brick and mortar stores, highlighting a business as an important part of the local community. Using our local business lead generation system we make sure our clients are able to target the audience they need for their business to grow both online and in person.
Though there are some free ways to advertise your business digitally, such as Google My Business posts, sometimes paid advertising is worth the investment on your return. We help our clients decide whether investing money on Google Ads is a worthwhile way to spend money to bring in more business. Similarly, Facebook Ads has also been proven to be an effective method of advertisement. There is also a wide variety of digital advertising services available online, which is where we use our expertise to help guide our clients to the ones that are most effective for their target audience and business goals.
A landing page also known as a “destination page” is a page that customers are directed to when they click on a link for a business. We help our clients develop these pages which can be an integral part of the local lead generation system. These pages are kept simple and focus on the main services or products offered by your business. They can contain forms that are great for acquiring customer data such as emails, or physical addresses for future use. They can also promote contests or other big events that help your local business with lead generation.
A long time ago the words “pop-up” ads inspired images of a computer virus running wild on a computer. Pop-up ads have come a long way since then and have been proven to be an effective way of interacting with a target audience. Modern pop-up ads can run both on your own website or on a related business’s. For example, entry ads that pop up when a customer clicks a link can be use as an opportunity to ask customers to share their email address. These types of ads are often used in conjunction with an offer for a discount in exchange for joining a mailing list.
The interaction between a physical business and its digital marketing is one of the most important parts of an enterprise. Our websites help our clients bring customers to a physical shop but conversely the physical shops can help drive their traffic to their website. For example a clothing store may offer a small discount in exchange for signing up an email address with the company’s database, or create a special discount for purchases made online. With this kind of exchange our clients are given digital access to more local customers who are more likely to frequent the business. The increased site traffic also contributes to website’s SEO keyword ranking.