One of the biggest parts of our digital marketing agency is making sure your website has the right kind of content. Good content keeps customers engaged with your site, and the more time they spend there, the more likely they are to make a purchase. We create quality content for your business site, creating backlinks for SEO that bring your site to the top of the results page. Our experts work to develop a winning strategy that stays on brand, while broadening the target market. This content not only helps boost business, but it helps us acquire data for SEO keyword analysis to create even more refined content for your website.
Content marketing is hugely important in helping to drive potential customers to your website. Through this process we create materials geared towards a target audience that brings them to the business’s site. With consistent content publishing, our client’s site is likely to move up in the SEO keyword rankings. In addition, it’s been shown that a significant portion of sales have been directly related to blog reviews of a product, meaning having blog content for your business is an important part of digital marketing strategy. Making sure that our clients’ businesses have all the digital opportunities available to them is one of our main priorities.
Once plans are laid out for the content creation strategy, our digital marketing agency helps to create all the content necessary to optimize the business. The importance of consistent content is something we help our clients understand, and we then create a schedule for regular release. Using our SEO keyword competition analysis, and employing our website key words SEO, we come up with the content that is needed. This content is integrated with our customized marketing and employed to take steps towards our common goal. With our years of experience we know how to find keywords for SEO that drive a business to the top.
Planning & Strategy
When we take on a new client for our web development and digital marketing agency we make sure we understand their business. We discuss the business at length so we make sure we’re all on the same page. Together we lay out a plan for the future of the business, as well as a strategy that can take us there. We use branding and tone to help achieve these goals, even taking prior content and adjusting it to stay on the path of the current plan. We also set measurable goals, such as a number of hits for the website per month, or a percentage of new generated leads.
By producing the appropriate amount of quality content, we are able to use the data from the content to improve your digital presence. We analyze the traffic for the site as well as the number of unique views and where they are coming from. We also analyze the bounce rate, or amount of viewers that leave after only viewing one page, as well as the conversion rate for new customers. Through tracking the engagement and audience growth, we develop a full picture of how customers are interacting with the business. We then take this information and use it to make the necessary adjustments to better reach our client’s target audience.