GMB Optimization
With the vast majority of people using Google as their preferred search engine, showing up high on the Google results page is a vital part of a successful business these days. “Google My Business” or “GMB” is a service offered by Google that allows businesses to have better control over what their potential clients see when they search for the business. Optimizing the use of this function not only helps your online presence, but is a great advertising tool to bring more traffic to your site. We help our clients optimize and maintain their GMB listing to make sure they’re being represented properly on the worlds biggest search engine.
Registering
With Google My Business, your business could already be listed, but it’s important for business owners to register and claim the business as their own so they gain control over what appears on the listing. We can help our clients with this process, verifying themselves as the rightful business owner. Once claimed, owners have the opportunity to make corrections to the listing, ensuring that their potential customers are getting the right information. There are even functions that can redirect inquiries to your personal phone for quicker customer service. We make sure your listing is correct so your Google My Business SEO is working to bring more customers to your business. GMB Posts
One of the coolest new feature of Google My Business is the option to make a GMB post. These posts are like mini advertisements that show up when a potential customer views a business listing. They’re a great advertising tool to let customers know about special events, functions or sales that a business may be having. For digital advertising in Indiana, this is a great way to get local leads that bring people to have more interactions with your website. When our clients let us know they have an event going on, we use this free tool to help promote the business’s latest events. |
Maintenance
After a business is registered and claimed on GMB it’s important to consistently follow up with the listing, which is one of the many areas we provide help in. What many business owners don’t realize is that their listing can be changed by customers making suggested edits to the business. Google can also sometimes change the categorization of a business which may seem small change but can have big affects on SEO keyword searches. Our Indianapolis SEO company can help businesses keep track of these changes to make sure their website’s SEO keywords are working as they should. Other GMB Services
As with all Google products, there are a large array of additional services that Google My Business offers in conjunction with its business service. They can offer booking assistance, reservations, messaging services, photos, itemized services, and the list goes on. We make sure we staying current on all of the GMB updates and take advantage of the ones that best apply to our client’s business. In particular we encourage our clients to take advantage of the “questions and answers” function that shows real time interaction with customer inquiries. This give a personal touch to the business letting clients know that someone is there for their questions. |